Led the creative direction and visual development for You See Me, an eyeshadow palette designed by Klypi. Developed the product concept, logo, and visual identity, drawing inspiration from Jem and the Holograms, ’80s aesthetics, bold color, and the surreal world of Liquid Sky. Coordinated with other creatives to develop a larger campaign around the product, including a music video, social media campaign, makeup looks, and promotional imagery, creating a cohesive visual world across the project.
