As Social Media Manager for the MOCA Store, I collaborated with the Head of Retail to develop visual assets promoting products, exhibitions, and retail programming across social media platforms. I photographed products and created and edited promotional graphics using Adobe Photoshop, adapting imagery and layouts for small-screen viewing and optimizing visual hierarchy, legibility, and engagement within social media formats. Managed the production and delivery of static social assets while maintaining a cohesive visual presence across digital channels.
