Developed the visual identity for Klypi across branding, digital, merchandise, and performance styling. Created logos and graphics for social media and merchandise, established the color palette and overall art direction, and designed a custom website in Cargo. Drawing from late-’90s graphics, Frutiger Aero, sports branding, and fluorescent color, the identity combines nostalgic digital aesthetics with a playful, futuristic pop sensibility. Extended the visual language into performance styling and outfits to create a cohesive world around the Klypi project.
